BUSINESS GOAL
To be visually reinvented in a long-dormant category, by gaining attributes to make it appealing to younger people without alienating the current consumers
To be visually reinvented in a long-dormant category, by gaining attributes to make it appealing to younger people without alienating the current consumers
OUR OPPORTUNITY
Translate all the needs set in our design strategy, seeking to give an aspirational sense to the brand. An evolution without losing the heritage and expertise gained in the wine industry, showing certain glamour, reflecting an up-to-date, sensuous, stylish, and upper-class brand.
Translate all the needs set in our design strategy, seeking to give an aspirational sense to the brand. An evolution without losing the heritage and expertise gained in the wine industry, showing certain glamour, reflecting an up-to-date, sensuous, stylish, and upper-class brand.
We designed a proprietary visual architecture that allowed us to add an artistic expression and define the style for the brand, aiming to communicate premiumness, innovation, and trendiness.
"After the first year of the brand’s revitalization, its impact on-shelf and among consumers, triggered. Driving Viña Real’s sales increase by 25%, without any advertising efforts."
SOLUTIONS
Design Strategy, Illustration Development, Brand Re-design, Packaging Design, Portfolio Creative Development
Design Strategy, Illustration Development, Brand Re-design, Packaging Design, Portfolio Creative Development
BRAND CATEGORY COUNTRY
Viña Real Spirits Mexico
