BUSINESS GOAL
To translate everything that makes La Nogalera so relevant in the industry and so loved by its people, defining its brand strategy, redefining its image and verbal expressions.
To translate everything that makes La Nogalera so relevant in the industry and so loved by its people, defining its brand strategy, redefining its image and verbal expressions.
OUR OPPORTUNITY
We wanted to be part of their strive for excellence, through a brand idea that everyone, within the company, could identify with and take it further:
We wanted to be part of their strive for excellence, through a brand idea that everyone, within the company, could identify with and take it further:
Acknowledging the transformation of the industry over the years, and of La Nogalera itself; the company was ready to have a new identity. Embracing and updating its brand equities, it is prepared for the future.
We made tangible their experience and expertise, built for more than 30 years, creating a visual identity to be seen and recognized abroad.
"It is having great acceptance among clients because this “new face” is the reflection of what the brand stands for as it honors its core values, and people can relate to that. La Nogalera is increasing its relevance in the industry, and as a result, new business opportunities are emerging."
SOLUTIONS
Brand Strategy, Positioning, Verbal Identity, Brand & Packaging Design
BRAND CATEGORY COUNTRY
La Nogalera Foods Worldwide
