BUSINESS GOAL
To punch the big companies in their S.O.M., with a snack that is both healthy and delicious.
To punch the big companies in their S.O.M., with a snack that is both healthy and delicious.
OUR OPPORTUNITY
To inspire freedom and authenticity; to dare to be unique. This is a brand that speaks its mind, with no small prints, it faces forward with honesty, empathy, and determination.
To inspire freedom and authenticity; to dare to be unique. This is a brand that speaks its mind, with no small prints, it faces forward with honesty, empathy, and determination.
We ideated a brand idea that could bring all this mindset to life across touchpoints:
BOLD WELLNESS and generated its architecture to establish stretchability for diverse product lines and brands. Crops&Bros is the snack for the new generation, and it invites the consumer to explore and identify with the brand. Its DNA reflects brotherhood, complicity, the willingness to make things happen!
These brothers are proud to make a product that pops out off the shelf, that simply communicates what makes it different and better. A brand that invites to join and be part of a community, of a lifestyle.
"Earning a place among the consumer’s favorites, took only a couple of years; nowadays Crops&Bros are present in over 12 points of sale in the country and recently launched a second product line."
SOLUTIONS
Brand Strategy, Brand Architecture, Verbal Identity, Design Strategy, Brand Design, Packaging Design
BRAND CATEGORY COUNTRY
Crops&Bros BFY Snacks Mexico
