BUSINESS GOAL
While keeping the Cetto family heraldry, we reinterpreted it to continue building its legacy, aligned to a new visual strategy.
While keeping the Cetto family heraldry, we reinterpreted it to continue building its legacy, aligned to a new visual strategy.
OUR OPPORTUNITY
To enhance the key assets of the brand and integrate some others that allow it to relate to its origins. Their unique wine-growing process inspired us and became emblematic of this brand.
To enhance the key assets of the brand and integrate some others that allow it to relate to its origins. Their unique wine-growing process inspired us and became emblematic of this brand.
Through its badges, the expertise that has transcended generations comes alive and its style relates to the pre-Hispanic roots of Mexico. As the year goes by, we can witness how the cycle of the vine and the winemaking process go.
"The most exported Mexican wine brand around the world was certain they wanted to create a bond with its consumers, to share their heart and soul. L. A. Cetto sets an example of leadership by integrating an A.R. experience into its design, through a calendar illustrated to tell its story of origin."
SOLUTIONS
Design Strategy, Illustration Development, Creative Direction, Brand Revitalization, Packaging Design, Augmented Reality Experience
Design Strategy, Illustration Development, Creative Direction, Brand Revitalization, Packaging Design, Augmented Reality Experience
BRAND CATEGORY COUNTRY
L. A. Cetto Wine Worldwide
